Zorah Biocosmetics, a pioneer in responsible beauty, is deeply committed to fair trade, contributing to the preservation of the argan tree forest in Morocco. Founded 20 years ago, the company embodies the principles of fair trade in its DNA, fostering sustainable and equitable business relationships with women's cooperatives worldwide.
Definition of Fair Trade:
According to the international definition established in 2001 by major fair trade organizations, fair trade is a partnership based on dialogue, transparency, and respect. It aims to ensure greater fairness in international trade by providing better trading conditions and guaranteeing the rights of producers and marginalized workers.
Fair Trade Principles at Zorah Biocosmetics:
Access to the Market for Marginalized Producers:
Inspired by the discovery of Berber women's cooperatives in Morocco, Mélissa committed to providing a decent livelihood for these women, often widowed, divorced, single parents, uneducated, and unemployed.
Sustainable and Equitable Business Relationships:
Zorah's economic foundations consider all production costs, promoting a sustainable livelihood for workers and producers.
Capacity Building and Empowerment:
Zorah Biocosmetics is committed to helping producer organizations understand market trends, and developing their knowledge, skills, and resources.
Advocacy and Consumer Awareness:
By connecting producers with consumers, Zorah encourages active consumer support for broader reforms in international trade rules.
Fair Trade as a Social Contract:
The company has collaborated for 20 years with the same group of Berber women, expanding its collaboration to 2,500 women, demonstrating that fair trade can be a significant catalyst for change.
Zorah Biocosmetics embodies entrepreneurial success guided by fair trade principles. By choosing Zorah, consumers support not only high-quality beauty products but also a commitment to social justice, women's empowerment, and environmental preservation. 🌍💙
